There are more interesting questions: - what if Excite bought Google and killed it. And kept buying all competitors before they become a threat .... like Googl

There are more interesting questions: - what if Excite bought Google and killed it. And kept buying all competitors before they become a threat .... like Google does these days. - following from there: which companies have been bought and killed off so that the future we could have had was sacrificed on the altar of existing companies defending their own turf. - following even more: Which innovation are we not seeing because the huge business model desert created by the dominant advertising model (which now turned into surveillance model).