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Hi. I'm the person who described Tesla as making the benchmark EV. You're all completely missing the point talking about sales—the benchmark product in any give
by sjwright 7y ago
Hi. I'm the person who described Tesla as making the benchmark EV. You're all completely missing the point talking about sales—the benchmark product in any given category/market is rarely the one with the highest global sales volume anyway. Most people don't want the best in a category, they want the nearest, cheapest or most convenient.
The benchmark product in any given category isn't even necessarily the best product (leaving aside the spurious nature of "best") although that's more often true.
Tesla's EV products have been the benchmark product which other EVs inevitably get compared. And we know this because every time anyone announces or releases a new EV, most commentators will benchmark it against the nearest Tesla competitor.