You know you're wrong when you put scare quotes around "tracking", and instead choose to call it "anonymous audience recognition". Anonymous audience recognitio

You know you're wrong when you put scare quotes around "tracking", and instead choose to call it "anonymous audience recognition". Anonymous audience recognition ranks amoung the most useless, actively misleading jargon I've heard. To be clear, this system neither recognizes an audience nor can anything of this sort be fully anonymized. A universal ID such as this would recognize every individual member of an audience, not an audience as a whole. Recognizing an audience would look like telling an amazon seller that their product is popular with people who also bought paper towels. Such recognition would be possible from a list of transactions i.e. (paper towels, sunglasses), (energy bar), (dish soap), (laptop, paper towels). In this system there is no knowledge who made what transaction, no universal ID. Any Universal ID can't be fully anonymous because your browsing history is you. You might search for something related to your current residence, your hometown, your workplace and the breed of your dog. These searches alone would be enough to uniquely identify you already, but it would be difficult. Luckily you make boatloads of searches a day, and combining all that data would make your identity much easier to discover. This all assumes your search provider bought in to this universal id system (use DuckDuckGo).