But there's also a middle ground of advertising without excessive tracking - YouTube and Reddit (and most major websites, including social media sites where you

But there's also a middle ground of advertising without excessive tracking - YouTube and Reddit (and most major websites, including social media sites where you're actively following interests) already have enough information on your intent to show relevant ads for the content you're viewing, without tying that to you individually. A lot of the inventory I buy is now on intent-based sites, and the passive profiles used for cross-site banner display for example, for us, tend to drive the lowest quality conversions. Advertising can still have a place, but it requires effort to do well (like buying a sponsored post on a subreddit right now). Higher effort though I'd wager will lead to better conversions for all in the long run.