My best answer is "why do you want a CRM?". If it is to manage sales people now or in the near future then Salesforce is good if you can afford it, it is also g

My best answer is "why do you want a CRM?". If it is to manage sales people now or in the near future then Salesforce is good if you can afford it, it is also good to grow into if you plan to have customer service people. Plus I hear they have a free version for small companies - not sure. If it is just for yourself, then the question is how many prospects are you managing. If it is a lot (over 200) then SugarCRM or Highrise is best suited. If less than 200, Google docs spread sheet is good to start with unless you need to track a lot of data/ prospect interactions, then use one of the former. If you have never done this before I suggest starting out with a spread sheet and keeping it simple since you will inevitably be making changes to it regarding what you will track and how you will use it to make more sales. This approach will help you refine your immediate and possibly long term needs, and what product is best suited for you. I personally always start with a spread sheet before making a commitment to any system until I know what I/we need. Zoho is a good happy medium between these two choices.