3 ms·
Y'know, I've never thought the 1984 ad was a particularly good one. Your competitor is an evil dictator which has enslaved the world? Your product is a short-sh
by hugh3 16y ago
Y'know, I've never thought the 1984 ad was a particularly good one. Your competitor is an evil dictator which has enslaved the world? Your product is a short-shorted blonde hammer thrower who is going to set us all free? Really? Really?
It's just a bit too over the top. Most advertisements try to steer clear of criticising their competitors, much less demonising them. Otherwise you'd get "Buy office supplies from OfficeMax! Because Office Depot is like Hitler!"
- SoftwareMaven 16y agoDid you read the article? He specifically mentions that the ad wasn't supposed to be targeting IBM, but rather our fears of technology. It isn't surprising that it was seen as targeting IBM (I always thought it did), but it is far more interesting knowing that is wasn't.
- hugh3 16y agoI did, I just didn't believe them when they said it wasn't targeting IBM.