Their approach to the product seems to be novel too! They decided to go against common grain of familiarity and immediate perceived ease of use, but didn't just

Their approach to the product seems to be novel too! They decided to go against common grain of familiarity and immediate perceived ease of use, but didn't just add a billion fields to configure everything with a dense manual - they try to offer just-in-time help pages that offer analogies and examples for the stuff you are configuring. I wish them all the best! Hope people find it worthwhile to invest some time in learning the product (it will definitely be somewhat necessary)