4 ms·
Catering to the non-computer crowd; this is a fantastic idea. We spend so much time hooked up to computers and aiming for that younger and business crowds that
by ayu 16y ago
Catering to the non-computer crowd; this is a fantastic idea. We spend so much time hooked up to computers and aiming for that younger and business crowds that it's easy to forget there is a large, large demographic who have just as many (maybe more) problems as we need solved and just as much money to pay for it from their kids or retirement funds.
How do you market to these folks? For me the first thing that comes to mind is infomercials but I don't really want to get into them. (Cue mental images of Sham-wow). Older folks like to read print newspapers, too. Can anyone suggest some good ways to tap this market?
- cjg 16y agoDepends on your market. You could go for print advertising with a publication that reaches your market (geographical, interest). You could try mail marketing. Don't forget billboards, posters which, of course range in size (and associated cost) from A5 -> huge. Try spending a day noticing all the advertising you see. It will give you some ideas of your own.