Bloomberg also wants to have it both ways, they want their content to be referenced on Google, and a select number of people to share the articles they read for

Bloomberg also wants to have it both ways, they want their content to be referenced on Google, and a select number of people to share the articles they read for free, while disallowing others to do the exact same thing. Fortunately no nobody can prevents people from screenshooting and sharing the screenshot for free instead of the article directly. Bloomberg can't have it both way.