They are saying the patty is 0% beef ingredients, which is factually correct. I don't think that they were intending to be misleading, and they never attempted

They are saying the patty is 0% beef ingredients, which is factually correct. I don't think that they were intending to be misleading, and they never attempted to even say the word vegan or vegetarian. Even the article starts off with the premise that the intended market are vegans and vegetarians, which is presumptuous.. there's a whole class of people that just want to cut down on their meat consumption (myself included). This whole thing just seems like more of the holier-than-thou / all-or-nothing approach taken by many of the vegan crowd that end up doing more harm than good for their cause. This seems like a misunderstanding in advertising that's easily resolved, not a "shut it all down" sort of thing.