No, I don't think "participation in social media" is the goal. For me blogging etc. is about either showing off (my work etc.), helping others with similar iss

No, I don't think "participation in social media" is the goal. For me blogging etc. is about either showing off (my work etc.), helping others with similar issues, self-expression etc. Following "stars" on social media is about being close to ones idols, to see some life one can aspire to (oh they are so great!) or to help onselfs ego (oh that star isn't better than me as well ..) Same old voyeuristic reasons as all the magazines. For the "stars" and "influencers" it is a way to build their brand under more control than with traditional media. Social media is just the medium. Just as one isn't reading magazines to read magazines, but one reads a specific magazine to have some form of satisfaction.