They can still choose not to want to work on it. I'd imagine it slowly eats at you. If they believe that they are the best engineering org in the world, which

They can still choose not to want to work on it. I'd imagine it slowly eats at you. If they believe that they are the best engineering org in the world, which may be true, then whatever other company does it might do a worse job. Google also has insane margins already - it's not really a convincing argument to anyone other than shareholders that Google needs more revenue whatever the cost. I do get your side of the argument, however.