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Here's a fun thought - what if you (or the readership you defend) are no longer the average consumer?
by mpalmer 7y ago
Here's a fun thought - what if you (or the readership you defend) are no longer the average consumer?
- mantap 7y agoNewspapers don't tend to target the average consumer though. They carve out a readership, because people want to read what they want to read.
- mpalmer 7y agoSure, and when you get down to it, there is no single prototypical average consumer that it's profitable to market to. Publications create their own average consumer. Fair to say though that the Times's own 'average' has definitely shifted over the last decade.