The meat lobby group has one objective, keep eating meat the preferred choice as long as they can. A difference of 5 years is trillions of $ in the US. You can

The meat lobby group has one objective, keep eating meat the preferred choice as long as they can. A difference of 5 years is trillions of $ in the US. You can do this by making Vegans look bad. Making sure this case is publicised as much as possible will help that. Burger King can adapt. Making the burger look lame is the objective.