> If Burger King is forced to get a separate stove(or whatever it's called in the industrial-sized context they're in) just for that 1 burger, they will cancel

> If Burger King is forced to get a separate stove(or whatever it's called in the industrial-sized context they're in) just for that 1 burger, they will cancel that burger. I'm not a fan of regulation obstructing experimentation, but in this case, I think requiring proper cooking process for something that is purportedly vegetarian is absolutely necessary. I don't see the problem with fine-print like "may have touched real meat". The impossible whopper should be marketed towards omnivores who: 1. Understand the personal/environmental problems with eating meat. 2. Are interested in alternatives. This market seems to be increasing. If this is profitable, then it makes sense to support a fully vegetarian pipeline for producing fake meat.