I think that like most things, it's complicated. I think both the pundits/media and corporations (aside: the media is a bunch of giant corporations) can be behi

I think that like most things, it's complicated. I think both the pundits/media and corporations (aside: the media is a bunch of giant corporations) can be behind this marketing push. Whether they knowingly worked together or it's simply a coincidence is another question although it's very likely to again be a bit of both.