It's just a tech business language mannerism. People use it for the same reasons they use "price point" instead of "price", or "usecase" instead of "use", or "f

It's just a tech business language mannerism. People use it for the same reasons they use "price point" instead of "price", or "usecase" instead of "use", or "form factor" instead of "size": to show that they belong to the tribe, and to sound clever while saying something that could be expressed more simply and elegantly. The jargon adds nothing, except cringe.