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The margins don’t work out for UA with Apples cut. Think of it as tax you pay on income. It’s harder to compete if you are smaller if you pay the same tax as en
by t0ughcritic 7y ago
The margins don’t work out for UA with Apples cut. Think of it as tax you pay on income. It’s harder to compete if you are smaller if you pay the same tax as entrenched players. So yes extra margin would help, and a flat tax doesn’t help. Also given that Apples store is a monopoly, it makes it even more unfair.
- scarface74 7y agoWell, off the top of my head I know two independent developers who are making a go of it and have since basically the App Store started. Marco Arment (Instapaper and now Overcast) and David Smith (at least a dozen apps). Software has zero marginal cost. You either have to a product that incentivizes people to pay more or enough paying customers to be sustainable. Independent developers can do the same scammy techniques that the big boys use - go after whales or advertising. Or the less scammy free with ads with an in app payment to get rid of ads and optional in app purchases that aren’t pay to win (like Crossy Roads).