I decided to try to search for “Sushi” on both Google and DDG. Top results on Google: Sushi in Singapore (thehoneycombers.net) 9 BEST Places To Get Afforda

I decided to try to search for “Sushi” on both Google and DDG. Top results on Google: Sushi in Singapore (thehoneycombers.net) 9 BEST Places To Get Affordable Sushi In Singapore UNDER ... (thefinder.com.sg) Sushi (wikipedia.org) Best Sushi in Singapore, 2019 (burpple.com) The 11 Best Affordable Sushi Bars in Singapore (timeout.com) The Best Singapore Sushi (tripadvisor.com.sg) On DDG: Sakae (sakaesushi.com.sg) Sushi (wikipedia.org) Sushi Tei (sushitei.com) Umisushi (umisushi.com.sg) Sushi (japan-guide.com) Sushi Recipes (sushirecipies.org) The Different Kinds of Sushi (delishably.com) Google displays the spammy list articles you mentioned, while DDG generally lists Sushi chains. I think I prefer the DDG results, but I guess that depends on the quality of the list links that Google provided. I guess the differences can be explained by Google being much more targeted by SEO tricks.