The one for me was breyer's ice cream. I was working stocking it at the time it happened. They used to show up as 5 packs of 500g cartons. One summer, during a

The one for me was breyer's ice cream. I was working stocking it at the time it happened. They used to show up as 5 packs of 500g cartons. One summer, during a sale, the prices stayed the same, but they started showing up in 4 packs of 450g cartons. I had to rearrange the whole shelf because they didn't fit the same way any more. So this really stuck in my mind. The cost was the same to the store too on the packing slips for a whole pallet. They just gave less and decreased the size of each carton. I've told a related story from the same time period on here before about how they stopped putting handles on the large 4L ice cream buckets so they could save 1¢ per bucket. That was the same summer.