Ask yourself a broader question: Why would FB choose to rank any content higher? This is probably due to FB maximizing engagement with the platform. Posts with

Ask yourself a broader question: Why would FB choose to rank any content higher? This is probably due to FB maximizing engagement with the platform. Posts with emojis, I speculate, are more emotionally charged and keep people using FB longer. https://www.agorapulse.com/social-media-lab/facebook-emojis/ https://www.agorapulse.com/social-media-lab/facebook-emojis/