4 ms·
Totally off-topic but, is there a word for this style of marketing copy/design language with lots of deep blues, rounded edges, primary colors and geometric sha
by fenwick67 7y ago
Totally off-topic but, is there a word for this style of marketing copy/design language with lots of deep blues, rounded edges, primary colors and geometric shapes? Atlassian and Digital ocean use something very similar.
- folkhack 7y agoFlat design I'd say is the closest, although there's a ton of ways you could describe this. I'd also describe it as minimalist + a strong focus on readable typography with space to "breathe". Other sites like Digital Ocean have a great focus on simple iconography that enhances their message. All-in-all I love that design trends have gone this direction as I think it's a friendlier and more efficient means to convey information =) Years ago skeuomorphism was a popular trend which is to try to make things 3D representing real-world objects (buttons, dials, etc). Although it's still highly prevalent in UI design, we've really backed off of the trend. A great example of this is early vs. current iOS. I mention this because there's a ton of great "skeuomorphism vs flat design" stuff out there discussing the ethos of sites like this.
- Thorentis 7y agoStripe uses something similar too. I'd say it's almost a "round" version of material design. It is present in the artwork too. Solid block colours and focus on geometric shapes. There are varients too (Facebook and Google do something similar, but their UX controls are sharper, but artwork similar design to this). I think it's just a current trend in the SaaS world. Search for "SaaS website templates" and you'll find most of them have this same style.
- chlorine64 7y agotoddler style http://jollo.org/LNT/public/nursery.html http://jollo.org/LNT/public/nursery.html