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Most Creators aren't making money from YouTube, if they were then most wouldn't be on Patreon, have merch stores, or put ads in their videos. Pretty much every
by cptskippy 7y ago
Most Creators aren't making money from YouTube, if they were then most wouldn't be on Patreon, have merch stores, or put ads in their videos. Pretty much every channel I subscribe to does one or all of those things.
Many creators, AvE springs to mind, are pretty candid about how useless YouTube monetization is to anyone who isn't a PewDiePie with multimillions of subscribers.
- icebraining 7y agoSupposedly YouTube Premium viewers are much more profitable for video creators than regular ad-watching users.
- nemothekid 7y agoMost creators have other forms of income, because it's common sense to diversify your income when you can. For most YouTubers, they make most of their money from YouTube, and patreon, merch, and brand deals are just supplemental. Very few YouTubers actually do make most of their money from Patreon or Brand deals. Content more generally marketable, such as comedy, or content targeting a different demo (such a Makeup/Beauty) have a very different make up, but are still heavily ad driven, and this is the type of content that broadly makes up YouTube. AvE, and his type of content, is relatively niche, and it's unsurprising he makes most of his money from Patreon. Patreon, in general, skews heavily to audiences that have discretionary income and can afford to pay peicemeal to their favorite creators.