High bandwidth costs are an advantage for big players like YouTube because their economies of scale allow them to pay less than smaller competitors. The more ba

High bandwidth costs are an advantage for big players like YouTube because their economies of scale allow them to pay less than smaller competitors. The more bandwidth costs the bigger their advantage. Lower bandwidth prices would both increase service provider competition and decrease costs. The provider competition would then push the cost savings away from providers and toward either paying creators more or attracting viewers by showing fewer ads (or both). It might not solve the entire problem but it would certainly be a step in the right direction.