I think a good mobile version of Apple spotlight might do more damage to Google than Bing/DDG. Improving voice assistants in particular, like with Siri, could

I think a good mobile version of Apple spotlight might do more damage to Google than Bing/DDG. Improving voice assistants in particular, like with Siri, could damage Google unless they’re not careful, since these assistants go beyond search and act as an operating system, to control IOT etc. Text search is valuable and so on, but I can imagine that voice becomes the primary mode of interacting with the world (internet, etc) in the future. In that world without screens as the gateway, where are the gateway ads?