If you can, don't just make it about the price you pay in the end. By favoring the cheapest options, customers are creating cost pressure which leads to an extr

If you can, don't just make it about the price you pay in the end. By favoring the cheapest options, customers are creating cost pressure which leads to an extremely low green bean price for the farmers. I like coffee, so I don't want the farmers who grow my coffee to starve.