It is true that online shopping and online ads alone have created a whole new industry in a very business sense of the word. The change happened some time towar

It is true that online shopping and online ads alone have created a whole new industry in a very business sense of the word. The change happened some time towards the end of the 1990s. However, imagine you discover a new continent with vast resources and invite everyone to share the land and start producing and trading. When all land grabbing is done you begin to notice the rise of some powerful players who buy out or simply squeeze out smaller land owners. At one point your whole continent and the traffic within it becomes either directly owned or dependent on these giants to such an extent that you simply die if you don't play by their rules. Your continent now more looks like a conglomerate controlled by only a few powerful corporations rather than a free republic. And we can't even be sure they didn't make arrangements between them behind the scenes. So it's the ownership that's different now, which is nothing new really, we all kind of know about it.