Twitter is to political thought what advertising slogans are to consumer goods or soundbites are to news stories. "It's the real thing" tells us nothing meaning

Twitter is to political thought what advertising slogans are to consumer goods or soundbites are to news stories. "It's the real thing" tells us nothing meaningful about Coca Cola. "Just do it" tells us nothing meaningful about Nike sneakers. Slogans, tweets, and soundbites are designed to influence our thinking with catchy thoughts INSTEAD OF informed thought. The ability to create concise content is different than the ability to analyze and understand on a deep level; not mutually exclusive of course, but it doesn't really matter: the masses will be overwhelmingly influenced by the former rather than the latter.