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Their approach to moderation is unusual in that they don't even pretend to be a neutral platform and as such it's a powerful differentiator to businesses that a

Their approach to moderation is unusual in that they don't even pretend to be a neutral platform and as such it's a powerful differentiator to businesses that are rooted in a "free speech" culture. Shadow-banning individual posts ("Visible to self") is relatively unusual and acts as a demotivator to publish controversial content because such content doesn't drive engagement, as is actively demoting entire classes of content (like critical commentary on politics) from the start. This approach seems to help ensure that there won't ever be a subculture on their platform that grows, becomes controversial and at some point considers it their right to use the platform for their controversial content, avoiding all the outrage that late introduction of moderation brings with it. (see Twitter)

fwxwi 7y ago
Or Tumblr with pornography.
nabla9 7y ago
TikTok's genius is that they bring the TV-mentality to social media. For you feature is like 60 second TV channel of moderated content. Free people from choice and enable passivity, but provide them short social interaction. Less stress, more fun.
- lonelappde 7y ago
  Such a Brave New World it brings us.
samirillian 7y ago
I think this is actually a pretty good model. I still dream of that perfect federated network that allows as complete autonomy as possible and finally kills both email and facebook messenger, but until then at least some people can have some joy in life.
- rhizome 7y ago
  Step 1: define "complete autonomy" Step 2: create tools to enable user control and configuration Step 3: update your will to require that this work-in-progress be left to someone who will continue your attempt after you die.
  - samirillian 7y ago
    I used "complete autonomy" half-facetiously. Actually, I said "as complete autonomy as possible," implying, as complete as possible given other, say, existential or intersubjective constraints. Step 3 is an interesting thought experiment for sure though. Can't say I've thought too much about data structures and algorithsm that might survive me.
booleandilemma 7y ago
...as is actively demoting entire classes of content (like critical commentary on politics) from the start The closest app TikTok is comparable to is Vine. What kind of critical commentary on politics are you expecting on these apps? People watch these apps for the memes and hot girls.
- saagarjha 7y ago
  There’s no reason that memes and hot girls can’t be used for political commentary.
- rhizome 7y ago
  Every means and mode of communication can be used for politics. Surely you don't mean to argue that this is impossible when it's TikTok.
echelon 7y ago
Could a theoretical new US-based competitor lobby to have TikTok removed from the app store as it is a tool of the CCP? TikTok seems easy to defeat if you were to use the law to ban it.
- catalogia 7y ago
  A theoretical company could theoretically lobby for literally anything, including for the moon to be replaced with a wheel of cheese. Whether their lobbying would be productive is another matter.
SlowRobotAhead 7y ago
Ok, so TikTok has up front chosen clearly to be a publisher of content. I have no problem with this. It’s when a site/company only pretends to be a platform that I take issue with.
CPLX 7y ago
I mean I’m as much a fan of free speech as the next guy, but there are some pretty key differences between the concepts of “free speech in the culture” and “a giant collection of unmoderated user generated internet content”. I mean actual free speech would just be an endless collection of penis videos. Nobody is actually advocating for free speech. I don’t think every app has to be about political issues. Where did that premise come from, just because it has Chinese origins? It’s ok for there to be an app for kids to make dance videos, and to keep it light and positive.
- marcoperaza 7y ago
  >I mean actual free speech would just be an endless collection of penis videos. I agree with the main thrust of your post, but to nitpick, American free speech jurisprudence is not so daft. Where some restrictions are necessary, the principle of “viewpoint neutrality” still works to prohibit censorship. So, where the government allows pro-abortion expression, it must also allow anti-abortion expression. And this applies even where its more general obligation to allow all expression does not hold.
  - CPLX 7y ago
    Yeah I get it. But like it’s fine for Flyertalk.com to be about frequent flier programs, and for Woodweb.com to stick to discussions of router bits and edge banding. It seems to me that the reason people are applying some kind of double standard to Tik Tok is because it’s Chinese. But like it’s fine to make an app for kids to share only positive light hearted videos and keep it focused on that. But of course the more interesting question being raised here is if the other model —- the extremely moderated some kinds of “free speech” but not others Facebook model — is in fact better. That’s not clear at all.
    - giggles_giggles 7y ago
      It's not hypocritical to look at a Chinese app and question the motives of the censors there. Obviously their censors are controlled by the CCP. I dont have children yet but if I did they would not be allowed on TikTok, period. But then, I also think the free world shouldn't do business with the Communist Chinese. So that's just my opinion.

fwxwi 7y ago

Or Tumblr with pornography.

nabla9 7y ago

TikTok's genius is that they bring the TV-mentality to social media. For you feature is like 60 second TV channel of moderated content. Free people from choice and enable passivity, but provide them short social interaction. Less stress, more fun.

lonelappde 7y ago
Such a Brave New World it brings us.

samirillian 7y ago

I think this is actually a pretty good model. I still dream of that perfect federated network that allows as complete autonomy as possible and finally kills both email and facebook messenger, but until then at least some people can have some joy in life.

rhizome 7y ago
Step 1: define "complete autonomy" Step 2: create tools to enable user control and configuration Step 3: update your will to require that this work-in-progress be left to someone who will continue your attempt after you die.
- samirillian 7y ago
  I used "complete autonomy" half-facetiously. Actually, I said "as complete autonomy as possible," implying, as complete as possible given other, say, existential or intersubjective constraints. Step 3 is an interesting thought experiment for sure though. Can't say I've thought too much about data structures and algorithsm that might survive me.

booleandilemma 7y ago

...as is actively demoting entire classes of content (like critical commentary on politics) from the start The closest app TikTok is comparable to is Vine. What kind of critical commentary on politics are you expecting on these apps? People watch these apps for the memes and hot girls.

saagarjha 7y ago
There’s no reason that memes and hot girls can’t be used for political commentary.
rhizome 7y ago
Every means and mode of communication can be used for politics. Surely you don't mean to argue that this is impossible when it's TikTok.

echelon 7y ago

Could a theoretical new US-based competitor lobby to have TikTok removed from the app store as it is a tool of the CCP? TikTok seems easy to defeat if you were to use the law to ban it.

catalogia 7y ago
A theoretical company could theoretically lobby for literally anything, including for the moon to be replaced with a wheel of cheese. Whether their lobbying would be productive is another matter.

SlowRobotAhead 7y ago

Ok, so TikTok has up front chosen clearly to be a publisher of content. I have no problem with this. It’s when a site/company only pretends to be a platform that I take issue with.

CPLX 7y ago

I mean I’m as much a fan of free speech as the next guy, but there are some pretty key differences between the concepts of “free speech in the culture” and “a giant collection of unmoderated user generated internet content”. I mean actual free speech would just be an endless collection of penis videos. Nobody is actually advocating for free speech. I don’t think every app has to be about political issues. Where did that premise come from, just because it has Chinese origins? It’s ok for there to be an app for kids to make dance videos, and to keep it light and positive.

marcoperaza 7y ago
>I mean actual free speech would just be an endless collection of penis videos. I agree with the main thrust of your post, but to nitpick, American free speech jurisprudence is not so daft. Where some restrictions are necessary, the principle of “viewpoint neutrality” still works to prohibit censorship. So, where the government allows pro-abortion expression, it must also allow anti-abortion expression. And this applies even where its more general obligation to allow all expression does not hold.
- CPLX 7y ago
  Yeah I get it. But like it’s fine for Flyertalk.com to be about frequent flier programs, and for Woodweb.com to stick to discussions of router bits and edge banding. It seems to me that the reason people are applying some kind of double standard to Tik Tok is because it’s Chinese. But like it’s fine to make an app for kids to share only positive light hearted videos and keep it focused on that. But of course the more interesting question being raised here is if the other model —- the extremely moderated some kinds of “free speech” but not others Facebook model — is in fact better. That’s not clear at all.
  - giggles_giggles 7y ago
    It's not hypocritical to look at a Chinese app and question the motives of the censors there. Obviously their censors are controlled by the CCP. I dont have children yet but if I did they would not be allowed on TikTok, period. But then, I also think the free world shouldn't do business with the Communist Chinese. So that's just my opinion.