True, but what they are implementing is still a significant improvement over the status quo. The simple notification is going to cut into the profits of many co

True, but what they are implementing is still a significant improvement over the status quo. The simple notification is going to cut into the profits of many companies banking on people not bothering to check when their trials are over. While MasterCard might be misrepresenting (read: overselling) what they are doing, the new situation is undoubtedly a net benefit over the current situation.