It's not perfect http://en.wikipedia.org/wiki/Virgin_Media#Bandwidth_throttling http://en.wikipedia.org/wiki/Virgin_Media#Bandwidth_throttli... But it's a good

It's not perfect http://en.wikipedia.org/wiki/Virgin_Media#Bandwidth_throttling http://en.wikipedia.org/wiki/Virgin_Media#Bandwidth_throttli... But it's a good way of solving some of the challenges. But more and more people will start hitting that throttling soon, as people start using LoveFilm streaming, etc.