Making the pre-order deposit $100 was a great play by Tesla. "$100" in the context of "shiny new car" is so minuscule; tons of people are going to put that $10

Making the pre-order deposit $100 was a great play by Tesla. "$100" in the context of "shiny new car" is so minuscule; tons of people are going to put that $100 even if the have only the faintest whim of wanting that car. And Tesla will be able to say, "check out our millions of reservations," as ammunition against the naysayers.