Apple knows that most people buy computers in the budget segment. Apple doesn't sell computers in that segment. They know what they'd have to do to gain signif

Apple knows that most people buy computers in the budget segment. Apple doesn't sell computers in that segment. They know what they'd have to do to gain significant marketshare: enter the budget segment, the "race to the bottom", and they won't even try. OS market share simply isn't as important to them as shipping quality products and making money is.