I have to agree. They could have tried to distinguish themselves with a name resembling something novel, yet they decided to go with one that sounds like a copy

I have to agree. They could have tried to distinguish themselves with a name resembling something novel, yet they decided to go with one that sounds like a copy-cat version of company already in the industry. Why not something like XCHIP, POWER2 or whatever. I hope the lack of imagination does not extend on their chip design.