3 ms·
He did manage to generate a whole bunch of press. I can't remember when I last read an article about a new Truck.
by hos234 7y ago
He did manage to generate a whole bunch of press. I can't remember when I last read an article about a new Truck.
- smt88 7y agoIt's possible that anything Tesla introduces will be controversial because Musk and the company have created so much controversy, and that's what resulted in the press. It's also possible the design was partly responsible, but I think even a boring-looking vehicle would've gotten just as much coverage. I saw tons of stories about Rivian and its trucks, so I think people are hungry for a super-powerful electric truck.
- hos234 7y agoMusk is all about Mass Marketing - larger the acquired audience larger the sales, and he clearly does that better than most.