A cautionary tale for those who are perennially tempted to think Twitter = "the world" or that Twitter is like sooo super important and that it "matters." Gran

A cautionary tale for those who are perennially tempted to think Twitter = "the world" or that Twitter is like sooo super important and that it "matters." Granted, wishful thinking by said parties is sometimes enough to make it matter. For example a corporation that responds to customer complaints on Twitter faster than the ones that arrive in its customer-service inbox, is making Twitter matter more than it does.