Because I have watched the big 3 wage a towing capacity war over the last five years and buyers have really responded. Market shares have grown and shrunk in lo

Because I have watched the big 3 wage a towing capacity war over the last five years and buyers have really responded. Market shares have grown and shrunk in lockstep with towing capacity. It's perhaps not rational. Only 25% of pickup owners tow more than once a year. But, people buy sports cars based on 0-60 times they'll never hit more than once or twice when they first get the car. People don't buy a Porsche because they drive at 250 mph all the time, they buy it because it can even though they never do, and I think towing capacity is similar for pickups.