Domain names should never change and be easy to remember whereas legal ties to countries are often complex (i.e not 1 to 1) and subject to change. Should I rea

Domain names should never change and be easy to remember whereas legal ties to countries are often complex (i.e not 1 to 1) and subject to change. Should I really have to remember going to apple.ie because that's where the Apple shop happens to be legally based at the moment? Or should it be apple.eu because consumer protection is an EU matter? Or apple.us because that's where Apple's headquarter is located? And when a company gets sold to a different country, should all their URLs have to change?