You can improve lead generation by 6.8% without ML too. A/B testing a few changes can easily accomplish the same thing. The AI could be optimizing to attract p

You can improve lead generation by 6.8% without ML too. A/B testing a few changes can easily accomplish the same thing. The AI could be optimizing to attract people who are willing to give out their email address than actual potential customers so it doesn't help the business. We tried using Google ads to optimize for leads before and we saw ads were on sketchy websites promising people free stuff. Lead generation was a bad KPI to use but it was chosen can't optimize for sales because the volume is to low to train the ML models. This is the reality of many businesses that experiment in AI and they produce junk. ML does work well for certain domains where you have the scale of data to pull it off, but now the hype has spread where it is not appropriate.