The problem is that capitalism in a vacuum has no room for morality. Your morals are just opportunities for someone with fewer scruples to swoop in and underbid

The problem is that capitalism in a vacuum has no room for morality. Your morals are just opportunities for someone with fewer scruples to swoop in and underbid you. You want to keep jobs in your company's home town, someone else just has the jobs done for slave wages overseas and puts you out of business. You take care to dispose of hazardous waste responsibly, someone else just dumps it into the nearest river and puts you out of business. You make sure your marketing materials don't make claims you can't back up, someone else just makes the flashiest claims they can think of and puts you out of business. Doing the right thing costs more than doing the wrong thing; your morals are someone else's opportunity. It's not a problem that can be solved by individual business owners, no matter how moral they are, because at its root it's a collective action problem (https://en.wikipedia.org/wiki/Collective_action_problem https://en.wikipedia.org/wiki/Collective_action_problem). The more business owners sign on to a platform of "moral capitalism," the bigger the opportunity created for the first business owner willing to act immorally, and thus the greater the temptation there will be to do so. Eventually the temptation becomes great enough that someone breaks ranks, and then everyone else has to follow or risk being put out of business. The race always ends in a sprint towards the bottom. This is why we have regulation; the only way to cut this knot is for some external entity to force everybody to play by the same rules. It's the only way to prevent honest businesses from getting eaten alive by the dishonest ones. It's not a perfect system, but it's the best one anyone's come up with so far.