This thread already has more comments than anything I've seen in months. The design is absolutely doing its job as a marketing tool. Some people will love it,

This thread already has more comments than anything I've seen in months. The design is absolutely doing its job as a marketing tool. Some people will love it, some people will hate it, a lot of people are probably just kind of confounded by it but will come to like it after they see a few in person. Either way it's absolutely dominating a news cycle, which isn't easy to do.