4 ms·

Do you bleieve they are playing that type of self-deprecating meta?

• bil7 7y ago
  seems on brand for Mr. Musk to me.
• mytailorisrich 7y ago
  I believe that they are PR and marketing experts. They've created a big buzz that has everyone talking about this car. "Armor glass" that completely shatters when you throw something at it by hand? Come on... Also, why would it need armor glass in the first place? They picked a gimmick that is irrelevant to the product so that this "failure" does not hurt at all.
  • 9nGQluzmnq3M 7y ago
    If you think Tesla's PR and marketing is done by experts, please explain Musk's Thai cave rescue pedophile fiasco last year.
    • mytailorisrich 7y ago
      What has Tesla's PR team to do with Elon Musk's personal tweets? This is a very poor argument...
• modernerd 7y ago
  Sure, it seems plausible. It's slapstick comedy applied to PR. It's either clever marketing or a happy accident. SpaceX failed launches are marketing too, but they're not stunts. They are live tests that are filmed anyway. The fact they share the video is secondary to the main goal of the tests. But this? It's a staged marketing event. It's not a test procedure. The point is to get as many people to see it as possible. Smashing the windows doesn't cost much or stop a potential buyer in their tracks. The windows break easily in a highly visible but safe way (no broken glass fragments spilling onto the stage, no projectiles bouncing back into the audience). They repeat the “demonstration” with the same “accidental” result instead of just moving on. Musk knows it's fun to watch things go wrong, and it boosts the already high newsworthiness of the event. It would have been fun to watch anyway because company founders don't tend to let people throw things at their latest vehicle on stage, but that alone wouldn't make as many headlines as an accident.