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3. It's a PR stunt. It invites people who don't care much for Tesla or the vehicle itself to share the video, it softens the seriousness and tension of a launc

3. It's a PR stunt. It invites people who don't care much for Tesla or the vehicle itself to share the video, it softens the seriousness and tension of a launch, and it helps to humanise the brand and the presenter.

TheGallopedHigh 7y ago
Do you bleieve they are playing that type of self-deprecating meta?
- bil7 7y ago
  seems on brand for Mr. Musk to me.
- mytailorisrich 7y ago
  I believe that they are PR and marketing experts. They've created a big buzz that has everyone talking about this car. "Armor glass" that completely shatters when you throw something at it by hand? Come on... Also, why would it need armor glass in the first place? They picked a gimmick that is irrelevant to the product so that this "failure" does not hurt at all.
  - 9nGQluzmnq3M 7y ago
    If you think Tesla's PR and marketing is done by experts, please explain Musk's Thai cave rescue pedophile fiasco last year.
    - mytailorisrich 7y ago
      What has Tesla's PR team to do with Elon Musk's personal tweets? This is a very poor argument...
- modernerd 7y ago
  Sure, it seems plausible. It's slapstick comedy applied to PR. It's either clever marketing or a happy accident. SpaceX failed launches are marketing too, but they're not stunts. They are live tests that are filmed anyway. The fact they share the video is secondary to the main goal of the tests. But this? It's a staged marketing event. It's not a test procedure. The point is to get as many people to see it as possible. Smashing the windows doesn't cost much or stop a potential buyer in their tracks. The windows break easily in a highly visible but safe way (no broken glass fragments spilling onto the stage, no projectiles bouncing back into the audience). They repeat the “demonstration” with the same “accidental” result instead of just moving on. Musk knows it's fun to watch things go wrong, and it boosts the already high newsworthiness of the event. It would have been fun to watch anyway because company founders don't tend to let people throw things at their latest vehicle on stage, but that alone wouldn't make as many headlines as an accident.
jeffparsons 7y ago
4. It's stock price manipulation. I mean, as long as we're rejecting Hanlon's razor, we might as well consider that someone could exploit the way TSLA fluctuates wildly every time Elon so much as tweets. (No, I don't believe this.)
- Pumpmaster6000 7y ago
  Wait a second, you are telling me that Elon may be trying to increase the value of his company through these product releases. Hard to believe, but I am coming around to it
dazc 7y ago
It's a PR stunt. Very likely since now everyone knows about Tesla's new truck and I doubt anyone in the market for such a thing really cares about indestructible side windows?

TheGallopedHigh 7y ago

Do you bleieve they are playing that type of self-deprecating meta?

bil7 7y ago
seems on brand for Mr. Musk to me.
mytailorisrich 7y ago
I believe that they are PR and marketing experts. They've created a big buzz that has everyone talking about this car. "Armor glass" that completely shatters when you throw something at it by hand? Come on... Also, why would it need armor glass in the first place? They picked a gimmick that is irrelevant to the product so that this "failure" does not hurt at all.
- 9nGQluzmnq3M 7y ago
  If you think Tesla's PR and marketing is done by experts, please explain Musk's Thai cave rescue pedophile fiasco last year.
  - mytailorisrich 7y ago
    What has Tesla's PR team to do with Elon Musk's personal tweets? This is a very poor argument...
modernerd 7y ago
Sure, it seems plausible. It's slapstick comedy applied to PR. It's either clever marketing or a happy accident. SpaceX failed launches are marketing too, but they're not stunts. They are live tests that are filmed anyway. The fact they share the video is secondary to the main goal of the tests. But this? It's a staged marketing event. It's not a test procedure. The point is to get as many people to see it as possible. Smashing the windows doesn't cost much or stop a potential buyer in their tracks. The windows break easily in a highly visible but safe way (no broken glass fragments spilling onto the stage, no projectiles bouncing back into the audience). They repeat the “demonstration” with the same “accidental” result instead of just moving on. Musk knows it's fun to watch things go wrong, and it boosts the already high newsworthiness of the event. It would have been fun to watch anyway because company founders don't tend to let people throw things at their latest vehicle on stage, but that alone wouldn't make as many headlines as an accident.

jeffparsons 7y ago

4. It's stock price manipulation. I mean, as long as we're rejecting Hanlon's razor, we might as well consider that someone could exploit the way TSLA fluctuates wildly every time Elon so much as tweets. (No, I don't believe this.)

Pumpmaster6000 7y ago
Wait a second, you are telling me that Elon may be trying to increase the value of his company through these product releases. Hard to believe, but I am coming around to it

dazc 7y ago

It's a PR stunt. Very likely since now everyone knows about Tesla's new truck and I doubt anyone in the market for such a thing really cares about indestructible side windows?