Yes. Most definitely. The guest posts on the weekend always seem to be written by execs at startups who are looking to build their reputation and to plant an

Yes. Most definitely. The guest posts on the weekend always seem to be written by execs at startups who are looking to build their reputation and to plant an idea or set of ideas in the media so they can point potential partners and customers to it and say "see, what we're doing is legitimate." As these people aren't trained writers I often find their central points hard to suss out.