IIRC that's called a decoy strategy. You put the decoy there to make the other choices look better by comparison. It gives you justification for making the choi

IIRC that's called a decoy strategy. You put the decoy there to make the other choices look better by comparison. It gives you justification for making the choice and forces their decision. I read this book in college: http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/product-description/006124189X http://www.amazon.com/Influence-Psychology-Persuasion-Busine... It goes through a bunch of different tactics used in marketing/advertising/sales such as foot in the door, door in the face, etc etc. Once I read it, it really gave me a new perspective on how often people are trying to manipulate our choices.