you can target those exact same small sub groups over the mediums I listed. I can pull a list of females 34-50 in county, zip, or neighborhood (whatever specifi

you can target those exact same small sub groups over the mediums I listed. I can pull a list of females 34-50 in county, zip, or neighborhood (whatever specific to the 1:1 human is my point). I can give that list to comcast/other addressable TV, I can call them, I can mail them, I can knock doors. For reference I buy political digital ads for a living. I'm by no means saying I'm the best or I know everything but my point is this type of individualized campaigning has existed (and still exists) for other 'traditional' political messaging mediums. Sure digital has better toolsets to optimize/try tons of creative. That's a valid difference. Cable that would be hard to do for instance (CTV is easy...). Phone scripts are optimized and tested fairly in depth if done right but not usually to the level of 100 different scripts.