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Per the FCC, you must disclose advertisements. If a consumer's opinion of your review would be changed by the knowledge that you have a relationship with the se

Per the FCC, you must disclose advertisements. If a consumer's opinion of your review would be changed by the knowledge that you have a relationship with the seller (because they paid you, or sent you something for free), then your review is an advertisement and you must disclose that relationship. Not doing so is illegal. I think if you don't stand to make any money or get free stuff and just like posting fake reviews on Amazon for fun, then that's legal (although likely against the ToS).

CamelCaseName 7y ago
You are correct, small nitpick, it's per the FTC, not FCC. One interesting thing I learned while trying to find a link -- You may not use the exact wording provided by an advertiser unless you specifically disclose that you used their exact wording. https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf https://www.ftc.gov/sites/default/files/attachments/press-re...