I dont understand this argument that political advertising should be broad target only. TV is often used as an example, but you can target cable to the individ

I dont understand this argument that political advertising should be broad target only. TV is often used as an example, but you can target cable to the individual/house, just like online ads. A huge percent of political speech is individually targeted (phone calls, door knocks, mail, digital, addressable tv). Campaigns and bad actors have been doing deceptive or flat out lying campaigns forever (before the internet). Google 'McCain Bush child robocall' or 'push poll' as simple examples. Edit: For reference I work in digital politics, my agency buys & creates digital advertising.