Some retailers (especially Japanese ones) have a fascination with the idea of allowing customers to "try on" different colors/styles via an on-screen avatar tha

Some retailers (especially Japanese ones) have a fascination with the idea of allowing customers to "try on" different colors/styles via an on-screen avatar that's based on a scan of the customer. This would seem like a logical next step. I'm unsure how much customers would actually want it though, at least after the novelty wears off.