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What if the person who copies you also controls the marketplace, and prioritizes their copy above your original? That seems much closer to what Amazon is doing.
by _iyig 7y ago
What if the person who copies you also controls the marketplace, and prioritizes their copy above your original? That seems much closer to what Amazon is doing.
- Spivak 7y agoNo different than Walmart prioritizing their store brand which explicitly copy the branding of other products ("woah, there's no way that isn't butter"). If you cant get your customers to seek you out directly then you don't have a brand. As a consumer I like when store brands do this. It tells me what they're trying to impersonate more than the "compare to XXX" in teeny tiny print. But they're just a brand like anything else on the shelf -- Kroger pretzels are better than Rolled Gold, but their sandwich cookies are much worse than Oreo.
- giarc 7y agoI did a search on both Amazon.com and Amazon.ca but couldn't find any Amazon Basic shoes that matched Allbirds. I also didn't listen to the podcast, so I must have missed it.